GenAI Certification for Advertising
Five weeks, about two hours of self-paced work a week, and one live session. You leave with a working specification for one piece of your own agency's work, and the judgment to know when to trust it.
About the program
What this certification certifies.The first version of this program taught agency professionals to use chat tools. This version goes further. You redesign one piece of your own agency's work, put a system into it, and learn to supervise that system when it gets things wrong. That is a judgment skill, and it holds up when the next model ships.
You bring the work. In Week 1 you choose one task from your own role, and every week builds on it, through to a 90-day plan in Week 5. Every assignment is a plain document, such as a brand context pack or an agent spec, that runs on whatever your agency already uses. The program uses free tools only.
It is built to fit a working week: two short units, one quiz, and one assignment of an hour or less, plus a two-hour live session.
The 4As Perspective on GenAI is summed up as PICA: Participate, Incubate and Investigate, Collaborate, Accelerate. This program puts each of the four to work.
From Week 1 you work with these systems on your own role and your own brand.
Test before you trust. A readiness snapshot, the Five Levels Diagnostic for any vendor claim, and test cases for every system you specify.
A brand context pack a colleague tests against a brief, and live exercises where your cohort challenges your work.
Campaign production with every human decision recorded, then the governance and pricing that let an agency scale it with clients.
Strategists, creatives, account and project leads, digital strategists, new business teams, agency leadership, and in-house marketing and brand teams. No technical background needed.
If you work in-house, read agency as your team, and client as the business you serve.
Pedro Laboy, Chief AI Officer of Brand Nexus AI.
How each week works
The same five steps, every week.The program
Five weeks. Each one answers a question.Certification
Complete the five assignments and the five quizzes.One a week. Together they are your Agency AI Portfolio. Each is reviewed against a short checklist, on reasoning rather than polish. A needs revision comes back with a note on each checklist item that was not met, most important first. You can resubmit twice.
One a week, five scenario questions each. Completing them is what counts. Answers and explanations appear after you submit.
No exams. Quizzes and assignment submissions happen in the LMS.
Where things happen
Read, watch, and download here. Quizzes, submissions, and questions in the LMS.- Units, videos, and motion graphics
- Frameworks, as PDF
- The readiness assessment workbook
- Pre-built skills
- Assignment briefs
- Live session times and joining links
- Enrollment, and your cohort's access code
- Weekly quizzes
- Assignment submissions and review
- Your progress
- Questions
The products will change. The judgment is yours to keep.
Every framework and skill in this program is free to use, adapt, and share, inside your agency and beyond.
Library
Frameworks, pre-built skills, and the optional library. Everything you take back to your agency.Ten, two a week: a helper and the template for that week's assignment. Read on the page or download as PDF.
Eight pre-built skills for agency work. Download the folder and adapt it. Issued in Week 3 for Assignment 3, open to preview any time.
Current products and free tiers, dated and verified before each cohort.
In preparation